An agribusiness built around the hibiscus farmer
We sit between the farm and the market — buying, grading and supplying raw hibiscus, while keeping the outgrowers who grow it at the centre of how we work.
Purchasing & Aggregation
We buy raw hibiscus calyces from farms and outgrower groups at agreed, fair prices, then bulk and store it for onward supply.
Outgrower Partnerships
We work directly with farmers and farmer groups, connecting them to a ready buyer and supporting consistent, quality production.
Raw Product Supply
Dried and graded hibiscus, sold on as a raw agricultural commodity to processors, exporters and other buyers.
How hibiscus moves through Oliveroot
A straightforward chain from the outgrower's field to a raw product ready for the next buyer.
Grown by outgrowers
Partner farmers grow hibiscus on their own land, under our outgrower arrangement.
Harvested & dried
Calyces are picked and dried at the farm level, ready for collection.
Purchased & graded
We buy the dried hibiscus, sort and grade it against our quality standard.
Supplied as raw product
Graded hibiscus is bagged and supplied onward to buyers as a raw agricultural commodity.
Why farmers and buyers work with us
We built Oliveroot around one idea: a hibiscus business only holds up if the people growing it are treated as partners, not just suppliers.
More About Us-
A guaranteed buyerOutgrowers know their harvest has somewhere to go, at a price agreed in advance.
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Fair, transparent pricingWe price openly with the farmers we buy from, calyce by calyce.
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Consistent, graded supplyBuyers get raw hibiscus that has been sorted and graded to a known standard.
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Rooted in MeruBased on the Meru–Nanyuki road, close to the growing areas we source from.
Partners across the value chain
From outgrower cooperatives to processors, exporters and certification bodies — Oliveroot works alongside partners at every stage of the hibiscus journey.