An agribusiness built on the hibiscus fields of Meru
We're a raw hibiscus buyer and agribusiness based on the Meru–Nanyuki Road, working alongside the outgrower farmers who grow the crop we trade in.
Our story
Oliveroot Ventures Ltd was set up as a dedicated hibiscus agribusiness, buying the crop directly from farms and outgrower groups around Meru and supplying it onward as a raw product.
Rather than trading at arm's length, we chose to work through outgrower partnerships — organising the farmers we buy from into a network we can support, plan with, and pay reliably, season after season.
That approach shapes everything from how we price hibiscus to how we plan collection from the farm gate.
Mission & vision
We buy and supply raw hibiscus without losing sight of the farmers who grow it — that's the short version of why Oliveroot exists.
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MissionTo purchase hibiscus fairly from outgrower farmers and supply it as a reliable, well-graded raw agricultural product.
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VisionTo be the agribusiness of choice for hibiscus outgrowers and buyers across Meru and the wider region.
What guides how we work
Fairness with farmers
Prices and terms are agreed openly with the outgrowers we buy from — no surprises at collection.
Quality integrity
Every batch is graded to a consistent standard before it leaves our hands as a raw product.
Reliability
Farmers can plan around us as a buyer, and buyers can plan around us as a supplier.
Rooted in place
We're based where the hibiscus is grown, on the Meru–Nanyuki Road, close to our outgrower network.