Grow hibiscus with a buyer already lined up
Our outgrower model connects farmers directly to Oliveroot as a purchaser — with agreed pricing, a defined collection process, and a market for every harvest.
What outgrowers get from the partnership
Being part of the Oliveroot outgrower network means your hibiscus has a home before it's even harvested.
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A guaranteed marketWe commit to purchasing hibiscus from our registered outgrowers each season.
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Fair, agreed pricingBuying prices are communicated ahead of collection, so farmers know what to expect.
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Support to grow wellGuidance on hibiscus husbandry and post-harvest drying, so more of what's grown makes grade.
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Room for groups & cooperativesWe work with individual farmers as well as farmer groups and cooperatives.
How to become an outgrower
Joining the network follows a simple path from first contact to your first collection.
Register your interest
Reach out with your name, location and the land you have under (or planned for) hibiscus.
Farm visit & agreement
We visit the farm, talk through the outgrower terms, and agree on the season's arrangement.
Grow & prepare
You grow, harvest and dry the hibiscus, with guidance from our team where needed.
Collection & payment
We collect and grade the dried hibiscus, and pay out at the agreed rate.
Who we're looking for
We welcome outgrowers who are serious about hibiscus as a season-to-season crop.
This business exists because farmers get up before sunrise, tend hibiscus through the season, and trust us with the harvest at the end of it. Oliveroot Ventures is, first and foremost, dedicated to them — the outgrowers of Meru whose fields are the real starting point of everything we do.